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Channel Recruitment

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Finding compatible sales partners for your business can be a demanding process. Analyzing and interviewing prospects takes time, time that could be spent actually recruiting. Zoë Marketing, LLC Channel development service offers a cost effective way of identifying and evaluating potential indirect partners, leaving time for you to engage in your primary objectives.

We have a structured approach to building highly effective and profitable channel partnerships.

  • Through using Zoë Marketing, LLC Channel Marketing Services, you can:
  • Expand your existing channel
  • Build new channel in existing or new geographic regions
  • Build Channel partner base in new industries
  • Recruit resellers to replace poor performing partners
  • Consolidate existing reseller base

Our services are designed to maximize Channel Partners’ marketing and selling capabilities. We are focused on supporting technology vendors; our services effectively identify and qualify potential partners and sales channels.

We can help in the following ways:

  • Identify new partners
  • Break into new territories
  • Improve reseller performance
  • Identify why partners aren’t performing

Zoë Marketing, LLC offers a structured approach to building highly effective and profitable in-direct channel partnerships. We can help you find the right channel partners or VARs by:

  • Interviewing potentially beneficial partners
  • Qualifying the benefits to both parties and gaining an understanding of what each party can bring to the relationship
  • Advising you of suitable matches
  • Introducing you to your key partner contacts

Other companies may offer similar partner programs, but at Zoë Marketing, LLC we understand that our partner development service is often the first contact your company makes with a potentially long standing business associate and therefore it must be professional and well-informed; in fact it must adhere to the same high standards you expect from your own sales team.

We only use permanent, knowledgeable, well trained BDRs’, as we believe the agency and part-time workers that are used by other companies cannot provide the high quality image of our clients that we demand. The caliber of our BDRs’ means that we never use scripts we have a conversational guide; our team has the ability to engage in meaningful conversation with prospective partners ensuring they gain high quality information on which to base a partnering decision.


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